Why some brands lead, and why other don't
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Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.
About Simon Sinek :
In 2009, Simon Sinek released the book "Start With Why" -- a
synopsis of the theory he has begun using to teach others how to become
effective leaders and inspire change.
For more inspiring talks, go to http://www.ted.com
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