“A key – perhaps the key – to leadership is the effective communication of a story."
Howard Gardner, Leading Minds: An Anatomy of Leadership. PS : Vervang "leadership" door "brand" en het is minstens even juist !...
“If things seem under control, you’re just not going fast enough."
Mario Andretti
“I am often asked by would-be entrepreneurs seeking escape from life within huge corporate structures, ‘How do I build a small firm for myself?’ The answer seems obvious: Buy a very large one and just wait.”
Paul Ormerod, Why Most Things Fail : Evolution, Extinction and Economics
“The problem is never how to get new, innovative thoughts into your mind, but how to get the old ones out.” Dee Hock (geen idee wie dat is, maar Tom Peeters kent hem ..)
“A man without a smiling face must not open a shop.”
Chinese Proverb
“You Must Be The Change You Wish To See In The World”
Ghandi
“I wanted GE to operate with the speed, informality, and open communication of a corner store. Corner stores often have strategy right. With their limited resources, they have to rely on laser-like focus on doing one thing very well.”
Jack Welch (GE)
“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”
Charles Darwin
“If I could have chosen not to tackle the IBM culture head-on, I probably wouldn’t have. My bias coming in was toward strategy, analysis and measurement. In comparison, changing the attitude and behaviors of hundreds of thousands of people is very, very hard. [Yet] I came to see in my time at IBM that culture isn’t just one aspect of the game—it is the game.”
Lou Gerstner (IBM), Who Says Elephants Can’t Dance
“In the end, management doesn’t change culture. Management invites the workforce itself to change the culture.”
Lou Gerstner (IBM)
“We are all worms. But I do believe that I am a glow-worm"
Churchill
"Every child is born an artist. The trick is to remain an artist."
Pablo Picasso
"…in the factory we make cosmetics, in the store we sell hope."
Charles revlon
"Standing in the middle of the road is very dangerous; you get knocked down by traffic from both sides."
Margaret Thatcher
"The secret to our enduring brand lies in delivering an experience rather than just a collection of products and services."
Harley-Davidson annual report
"Market research can establish beyond the shadow of a doubt that the egg is a sad and sorry product and that it obviously will not continue to sell. Because after all, eggs won't stand up by themselves, they roll too easily, are too easily broken, require special packaging, look alike, are difficult to open, won't stack on the shelf."
Robert Pliskin
"Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble."
Charlotte Beers (US Under Secretary of State)
"Ultimately, strong branding is not just a promise to our customers, to our partners, to our shareholders and to our communities; it is also a promise to ourselves… in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential."
Carly Fiorina (CEO, Hewlett-Packard)
"If we took the mission statements of 100 large industrial companies, mixed them up while everyone was asleep, and reassigned them at random, would anyone wake up tomorrow and cry, 'My gosh, where has our mission statement gone?'"
Hamel & Prahalad
“Skate to where the puck is going, not where it is."
Wayne Gretsky (ice hockey kampioen)
"Leaders keep their eyes on the horizon, not just the bottom line."
Warren G. Bennis
"The best way to predict the future is to create it."
Peter Drucker
"If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you."
John Stewart (Quaker Oats)
"There ain't no rules around here! We're trying to accomplish something!"
Thomas Edison
"A big idea is like a nuclear bomb. It doesn’t have to land precisely on target to get the job done."
Mike Lescarbeau
“Employees are No. 1, not the customer. If an employee understands who you are and the direction you are headed, they will make quality decisions that are consistent with the corporate philosophy. Remember, how you treat your employees is how they will treat the customer.”
Herb Kelleher (Southwest Airlines)
"We are not in the coffee business serving people, but in the people business serving coffee..."
Howard Schultz (Starbucks)