Great marketers live for a challenge and they live for change. Today’s marketing world features both, which means there has never been a more a more fun time to be a marketer in my eyes.
by Dave Knox
Marketing is not and never should have been just fun and games. Real marketing is hard work in both good times and bad. It is a job that is about taking insights on your consumer and turning those into brilliant strategies that move more cases.
And for those of us that somehow get a thrill out of this, there is no better time than now to be a marketer. Why? Well consider just a few things:
- More than ever, management needs leadership on how to grow the business: ROI has always been extremely important but never more so than now. If a marketer can show management that their marketing expenses are actually an investment, instead of a cost, than this is the perfect time to make the case.
- Marketing is more dynamic than ever: Marketing has changed more in the past 5 years than in the past 50 years. In this age of Facebook, Twitter, iPhones and any hundreds of other shiny objects, marketers have the chance to lead this change. Marketers have a chance to lead the strategy of how your brands and business will use these new tools to really connect with consumers.
- Consumers are expecting more from us: It wasn’t too long ago that marketers had all the control. If consumers wanted great TV shows, they had no choice but to watch the commercials. After all, there were no remote controls and DVR was just three letters in the alphabet. But that’s changed completely today and as a result, consumers have a choice. And once they have a choice, they are going to start expecting more from us as marketers because they can easily skip us. That challenge is what makes it fun to be a marketer today. We have to find the next Nike+ that goes beyond just shouting at people and instead adds values to their life.
This is an excerpt. Read full post here.
Published in HardKnoxLife, May 5th 2009.